Aesop & Business: Necessity Is The Mother of Invention
The Crow and the Pitcher
A CROW perishing with thirst saw a pitcher, and hoping to find
water, flew to it with delight. When he reached it, he
discovered to his grief that it contained so little water that he
could not possibly get at it. He tried everything he could think
of to reach the water, but all his efforts were in vain. At last
he collected as many stones as he could carry and dropped them
one by one with his beak into the pitcher, until he brought the
water within his reach and thus saved his life.
“Necessity is the mother of invention.”
This is one of the most important fables for the business world, we must internalize this short story and keep it in mind during every single situation you encounter in the business world. The most important part of implementing the lesson in this fable is to understand that you should not wait until your life is in danger to implement. Necessity, in this case, means a consumer need. Whenever there is an unmet consumer need, that is the perfect time to focus on innovation. Businesses, and businesspeople who innovate each time they confront an unmet consumer need are the ones who go the furthest in the business world.
Posted on December 3, 2011, in Aesop's Fables & Business, Business Strategy and tagged Aesop, business, fables, innovation, invention, necessity, product launch, products, strategy. Bookmark the permalink. Leave a comment.