Why Does Twitter Insist On Limiting It’s Own Growth?
Posted by Todd Hagopian (@ToddHagopian)
It seems odd to me that Twitter isn’t more aggressively focused on helping its users grow their follower network. Most Social Networks, the biggest example being Facebook, alert you when your friends/followers connect with new people (either by posting it in your feed, on your wall, or in other ways. Even LinkedIn, which is supposed to be notorious for only adding “close” connections, prominently features your connections’ new connections in your feed. The primary reason for these actions is to further develop the networks of their users, causing them to connect with more people, interact with more people, come to the site more often and stay on the site longer. Why doesn’t Twitter have your followers’ new connections show up on your feed? Wouldn’t that increase the number of new people that you follow?
The other action that Social Networks take to expand the network of their users is to suggest followers. Facebook does this a few suggestions at the time, and they are very good at picking people who are probably in your circle of friends, or just outside of it. LinkedIn offers a list of 50 people you might know at any given time, and while they are not as accurate with who you might connect to, you can usually find a few new connections if you scan through that list now and then. Twitter is, far and away, the worst Social Network at recommending friends/accounts to follow. Typically, they will recommend the same ones over and over based on the last one or two people you have followed, rather than based on your entire Twitter Community. I, personally, have only ever followed a few of their recommendations, where I have followed dozens of Facebook and LinkedIn recommendations in the past. Why wouldn’t Twitter have a button that would show you the top 50 recommendations for accounts to follow? Don’t they want to grow?
Some of the biggest knocks on Twitter in the investment community, from a valuation standpoint, is that it has tens of millions of followers who are not very engaged and do not use the product often. Granted, there are many Twitter Super-Users, and we are happy to have those people, but there are also many people who have several accounts (which inflate the total number of Twitter users, and make the investment community even more weary of their projections). Twitter’s actions, in terms of increasing their user’s networks, seem counterintuitive if they are trying to get ready for a successful IPO in the future.
Twitter, From The People Who Love You & Want To See You Grow, This Is What We’re Asking You For:
#1 Add notifications in our timeline when the people we follow go and follow new accounts
#2 Add a page so we can see the top 50 recommended accounts to follow based on our network
#3 Grow, give us reasons to come on every day, reasons to stay for a while, and make some money!
Dear Twitter, I don’t mean to be harsh, but please change your ways before you’re beaten by someone who’s willing to analyze the Social Media space and put together a micro-blogging site superior to yours. Thank you.
About Todd Hagopian (@ToddHagopian)Todd Hagopian received his BA from Eastern Michigan University with a major in Political Science. After graduation, he worked as a Financial Advisor and a Bank Manager before returning to school. He attended Michigan State University, where he completed an MBA with a double-major in Finance and Marketing. Todd is now a Senior Product Development Manager for a Fortune 500 company. He frequently writes about business issues, social media strategy, and political issues that he finds important. Enjoy the blog!
Posted on September 30, 2011, in Social Media and tagged Business Strategy, follow, followers, manage, management, manager, social media, social networks, strategy business, twitter. Bookmark the permalink. Leave a comment.