When Targeting Twitter Followers, Should I Be Shooting For Quantity Or Quality?
Posted by Todd Hagopian (@ToddHagopian)
You should have two objectives when venturing into the Twittersphere: 1) Get as many followers as possible. 2) Be interesting enough that every single follower will engage.
You should not have to make a choice between quantity and quality. Even in niche categories, there are more people in Twitterville than you could ever hope to have follow your account. Your job is to increase your reach enough that you maximize your visibility in the desired communities, and be interesting enough so that every follower is compelled to engage with your account. Notice how I am only talking about true followers here. If the actual question is “Should I purchase followers?”, then my answer is definitely a resounding “NO”. If the question is “Should I limit my potential followers to only the ones who would be most engaged?” Then my answer is “Only if you want to fail.”
Go out, get as many true followers as possible, and be as interesting as you know how to in order to get your entire followership engaged with your account. If that conflicts with any of your goals as a company, then Twitter is definitely not the correct tool to be using in order to build your brand. I hope that helps. Good luck out there!
Please follow this conversation on quora.com: http://www.quora.com/Is-it-better-to-have-a-large-amount-of-Twitter-followers-or-fewer-followers-that-are-more-engaged/answer/Todd-Hagopian
About Todd Hagopian (@ToddHagopian)Todd Hagopian received his BA from Eastern Michigan University with a major in Political Science. After graduation, he worked as a Financial Advisor and a Bank Manager before returning to school. He attended Michigan State University, where he completed an MBA with a double-major in Finance and Marketing. Todd is now a Senior Product Development Manager for a Fortune 500 company. He frequently writes about business issues, social media strategy, and political issues that he finds important. Enjoy the blog!
Posted on September 24, 2011, in Social Media and tagged business, Business Strategy, digital marketing, facebook, followers, social media, social media strategy, strategy, twitter, web marketing. Bookmark the permalink. Leave a comment.