How Has Personal Branding Gotten Easier Since The Popularization Of The Internet?

Personal Branding has been made tremendously easier by the emergence of the various social media tools.  For example, if you had “googled” yourself 10 years ago, most searches would have turned up nothing but a few high school sports stories, and possibly a local news article about when you were arrested for a DUI.  Nowadays, you google yourself and the first things that show up are your LinkedIn, Facebook, Twitter, and YouTube account (along with your Quora account).  That simple fact alone shows that personal branding has been made tremendously easier.  Layer onto that the fact that you can almost instantly become whatever type of professional you want to be just by referring to yourself as being in that position on the various sites, and now you have people who can instantly establish credibility.

There are many advantages to this for those who choose to take advantage of it.  First, you can build your brand in a matter of weeks just by reaching out to everyone you already know, asking for LinkedIn Recommendations, adding followers, friends, and connections on the various sites, and by linking interesting thoughts from all over the internet to your sites.  In a matter of minutes, you can build exactly the kind of brand you have always wanted, and with a little bit of hard work, you can enjoy the benefits.

The most important part of the puzzle, which most people miss, is maintaining the personal brand once you have put it together.  It is very easy to suddenly be “too busy” to tweet, “not care” about keeping LinkedIn up to date, or “Indifferent” about what goes on your facebook wall.  Each of these inactions can harm your personal brand instantly, whereas just a few minutes of maintenaince a day can keep your brand strong and growing the way you want it to.

Long story short:  The internet has provided extremely valuable tools to build your personal brand, but it is still just as important as it ever has been to work hard to maintain the brand that you have built.  Good luck out there, and remember that you can be anyone you want to be online.  I hope that helps.  Good luck out there!

Todd Hagopian

Please follow the discussion on

About Todd Hagopian (@ToddHagopian)

Todd Hagopian received his BA from Eastern Michigan University with a major in Political Science. After graduation, he worked as a Financial Advisor and a Bank Manager before returning to school. He attended Michigan State University, where he completed an MBA with a double-major in Finance and Marketing. Todd is now a Senior Product Development Manager for a Fortune 500 company. He frequently writes about business issues, social media strategy, and political issues that he finds important. Enjoy the blog!

Posted on September 24, 2011, in Social Media and tagged , , , , , , , , , . Bookmark the permalink. Leave a comment.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: