What Are 3 Best Practices To Build a Brand Twitter Feed?

Here are the three best practices that combine to make up an entirely free strategy for building your brand on Twitter:

#1:  Create An Active Feed
Your feed should shoot out 3-10 tweets/day talking about your brand, showing off your commercials, starting conversations, showing off new products, driving people to your various social media sites, and driving people to your website.  Results = Activity x Efficiency…You will never be significant on Twitter without an active feed.

#2:  Create An Interesting Feed
Your feed needs to be interesting to people who do not know you.  The best followers you will get are the ones who hear about your brand through current followers, but the only way to build a large network fast is to get followers through random searches.  Post interesting content with good hashtags, get some followers through Twitter searches and current follower’s retweeting your interesting tweets.

#3:  Engage, Engage, Engage
Retweet your follower’s tweets (which will lead to them retweeting yours), build extreme loyalists by Direct Messaging your best followers and giving them promotions or sneak peeks, reply to all messages and tweets shot in your direction, reach out to people who run Twitter Lists and get yourself listed (asking for them to list you is the most effective way to make that happen), and reach out to well-known tweeters with large followings to engage them and try to get them interested in your brand.

Those are the first three that come to mind when building a brand on Twitter from the ground up.  I hope that helps.  Good luck out there!

Todd Hagopian

Please follow the conversation on quora.com:  http://www.quora.com/What-are-the-three-best-practices-to-build-a-brand-twitter-feed/answer/Todd-Hagopian

About Todd Hagopian (@ToddHagopian)

Todd Hagopian received his BA from Eastern Michigan University with a major in Political Science. After graduation, he worked as a Financial Advisor and a Bank Manager before returning to school. He attended Michigan State University, where he completed an MBA with a double-major in Finance and Marketing. Todd is now a Senior Product Development Manager for a Fortune 500 company. He frequently writes about business issues, social media strategy, and political issues that he finds important. Enjoy the blog!

Posted on September 23, 2011, in Business Strategy, Social Media and tagged , , , , , , , , , , . Bookmark the permalink. Leave a comment.

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