If a Small Business Only Had 15 Minutes/Day To Focus On Social Media, What Should They Focus On?


Fifteen minutes is not enough time to spend each day to be successful, however I will say that it can be plenty of time if you are willing to put in 10 to 20 hours upfront, and then 15 minutes a day afterwards.  For example, this is what I would do:

#1  Invest 10 hours into making 5-15 amateur videos that either help people learn about your product, your product’s benefit, your product’s industry, or something funny to catch people’s attention about your product.  It takes almost no time to tape 5-15 videos, a little time to edit them, and a little time to upload them to YouTube.

#2  Invest 10 hours into coming up with 360 tweets into an excel sheet.  These tweets should not have too many repeats, most of them should have links to your website or YouTube channel, and the rest should be interesting enough to attract new followers.  After you have compiled these tweets, use TweetDeck to pre-schedule the tweets 4 times a day for 90 days, then repeat all of the tweets again 4x/year.

#3  Once the YouTube videos are up, and the tweets are scheduled, now you are ready to run your entire social media program with 15 minutes a day.  All you have to do is engage with your users.  Respond to tweets, respond to direct messages, retweet interesting content, and reach out to people who you want to be associated with.

That is the easiest way to run an effective social media strategy on 15 minutes a day.  Unfortunately, it requires 20 hours of work upfront, but you will reap extraordinary rewards if you invest the time upfront, and you will have an effective campaign that only requires 15 minutes/day going forward after that.  I hope that helps.  Good luck out there!

 Todd Hagopian
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About Todd Hagopian (@ToddHagopian)

Todd Hagopian received his BA from Eastern Michigan University with a major in Political Science. After graduation, he worked as a Financial Advisor and a Bank Manager before returning to school. He attended Michigan State University, where he completed an MBA with a double-major in Finance and Marketing. Todd is now a Senior Product Development Manager for a Fortune 500 company. He frequently writes about business issues, social media strategy, and political issues that he finds important. Enjoy the blog!

Posted on September 23, 2011, in Business Strategy, Social Media and tagged , , , , , , , , , . Bookmark the permalink. Leave a comment.

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