How Would You Pitch The Importance Of Social Media In 60 Seconds?


If I only had 60 seconds, I would pitch them the three reasons why being involved in social media is a step that they should take immediately.

#1:  Social Media Is Huge!
175 million people log into Facebook every single day.  95 million tweets are recorded each day.  There are over 2 billion views on YouTube every 24 hours.

#2:  It’s Free!
You can put together an effective strategy for each of these three sites that is 100% free.

#3:  It’s Easy!
Most intelligent people can learn the basics of Social Media in a matter of days, and really good social media people can execute pretty intense social media strategies quickly and easily.

If I had only 60 seconds to pitch them on three things to think about with regard to social media strategy, I would go with:

#1:  If you are going to be somewhere on Social Media, then be everywhere on Social Media.

#2:  Make sure your social media sites are all working together towards the same goals in order to make each of them more efficient.

#3:  80% of revenues come from 20% of the customers in almost every industry.  Build extreme followers/fans first, then find ways that you can use them to help you grow your business.

I hope that helps.  Good luck out there!

Todd Hagopian

Please follow the conversation on quora.com:  http://www.quora.com/What-are-the-three-keys-to-social-media-strategy/answer/Todd-Hagopian

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About Todd Hagopian (@ToddHagopian)

Todd Hagopian received his BA from Eastern Michigan University with a major in Political Science. After graduation, he worked as a Financial Advisor and a Bank Manager before returning to school. He attended Michigan State University, where he completed an MBA with a double-major in Finance and Marketing. Todd is now a Senior Product Development Manager for a Fortune 500 company. He frequently writes about business issues, social media strategy, and political issues that he finds important. Enjoy the blog!

Posted on September 23, 2011, in Business Strategy, Social Media and tagged , , , , , , , , , . Bookmark the permalink. Leave a comment.

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