How Do I Pick A Location For a New Yogurt Franchise In a Major City?


This question was posed to me on quora.com.I’m going to answer the question assuming that you have done your homework and have decided that there is a need in Miami for another Yogurt franchise.  If that is the case, then there are several interesting areas that might lend themselves to being ideal spots for a Yogurt franchise.

First, identify when and why people eat yogurt.  As I have not done extensive research on the subject, my thoughts might be wrong, but here is what I would think:

#1:  Date Nights:  People go to Yogurt shops after a nice dinner at a date restaurant.  Look at places where there are tons of restaurants that would be ideal for dates (and not known for their deserts).

#2:  Kids Play Dates:  Kids love Yogurt!  Find places that people take their kids (Chucky Cheeses, parks, and movie theatres)

#3:  Go For The Big Hits:  Find places that offer large groups the opportunity to find your store easily.  Place your store near softball/soccer fields, elementary schools, or churches (as you mentioned) that hold multiple services/week

Find out who your target market is going to be (which you’ve probably already done), then cater your location to that market.  I hope that helps.  Good luck out there!

Todd Hagopian

Please follow this conversation at quora.com:  http://www.quora.com/Wheres-a-good-place-to-choose-for-a-yogurt-franchise-in-a-big-city/answer/Todd-Hagopian

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About Todd Hagopian (@ToddHagopian)

Todd Hagopian received his BA from Eastern Michigan University with a major in Political Science. After graduation, he worked as a Financial Advisor and a Bank Manager before returning to school. He attended Michigan State University, where he completed an MBA with a double-major in Finance and Marketing. Todd is now a Senior Product Development Manager for a Fortune 500 company. He frequently writes about business issues, social media strategy, and political issues that he finds important. Enjoy the blog!

Posted on September 23, 2011, in Business Strategy and tagged , , , , , , , , , . Bookmark the permalink. Leave a comment.

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