How Do I Pick A Location For a New Yogurt Franchise In a Major City?
This question was posed to me on quora.com.I’m going to answer the question assuming that you have done your homework and have decided that there is a need in Miami for another Yogurt franchise. If that is the case, then there are several interesting areas that might lend themselves to being ideal spots for a Yogurt franchise.
First, identify when and why people eat yogurt. As I have not done extensive research on the subject, my thoughts might be wrong, but here is what I would think:
#1: Date Nights: People go to Yogurt shops after a nice dinner at a date restaurant. Look at places where there are tons of restaurants that would be ideal for dates (and not known for their deserts).
#2: Kids Play Dates: Kids love Yogurt! Find places that people take their kids (Chucky Cheeses, parks, and movie theatres)
#3: Go For The Big Hits: Find places that offer large groups the opportunity to find your store easily. Place your store near softball/soccer fields, elementary schools, or churches (as you mentioned) that hold multiple services/week
Find out who your target market is going to be (which you’ve probably already done), then cater your location to that market. I hope that helps. Good luck out there!
Please follow this conversation at quora.com: http://www.quora.com/Wheres-a-good-place-to-choose-for-a-yogurt-franchise-in-a-big-city/answer/Todd-Hagopian
Posted on September 23, 2011, in Business Strategy and tagged advertising, business, Business Strategy, franchise, franchise strategy, franchising, ice cream, management, manager, marketing. Bookmark the permalink. Leave a comment.