Best Kept Secrets In Business

There are two phrases that I have lived by since I entered the business world, and every time I say them outloud everyone says they have never heard it put that way, so I guess they could be considered secrets.  The first one is:

“Action times Efficiency equals Results (Action x Efficiency = Results)”

Most businesses focus on one or the other, driving their people to get as much done as humanly possible, or driving their employees towards becoming extremely good at one activity.  The simple truth is you can be as active as you want, but without efficiency, it is all for nothing.  You can also be amazingly efficient and close every single sale, but if you never get any meetings on the books you are still going to die broke.

Approach business with a healthy view of this equation, and you will be much more successful.  Certain businesses require much more activity, or much more efficiency, but all businesses require at least a little bit of each.

The second phrase that I routinely use is:

“Be Brilliant At The Basics”

Generally speaking, if you can absolutely nail the basics, then drive a ton of activity, this equation is going to drive a ton of results for your business.  Many times people get brilliant at the basics, then try to keep getting better at every little activity they might come across (instead of finding time to search for new business).  Or, a great salesperson might drive tons of meetings, but look silly in front of customers because he/she has not mastered the basic sales presentation.

First, be brilliant at the basics, then drive as much activity as possible.  You will thank me at the end of the year when you get that fat bonus check.  I hope that helps.  Good luck out there!

Todd Hagopian

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About Todd Hagopian (@ToddHagopian)

Todd Hagopian received his BA from Eastern Michigan University with a major in Political Science. After graduation, he worked as a Financial Advisor and a Bank Manager before returning to school. He attended Michigan State University, where he completed an MBA with a double-major in Finance and Marketing. Todd is now a Senior Product Development Manager for a Fortune 500 company. He frequently writes about business issues, social media strategy, and political issues that he finds important. Enjoy the blog!

Posted on September 23, 2011, in Business Strategy and tagged , , , , , , , , . Bookmark the permalink. Leave a comment.

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